Rakuten Advertising, formerly known as Rakuten Marketing and Rakuten Affiliate Network, is a global affiliate marketing network and digital advertising platform. It connects advertisers (merchants) with publishers (affiliates) to facilitate affiliate marketing partnerships. Here are some key details about Rakuten Advertising:

1. Global Reach: Rakuten Advertising operates internationally, providing a platform for affiliate marketing partnerships on a global scale. It has a presence in various countries, allowing affiliates to promote products and services from around the world.
2. Advertiser Variety: Rakuten Advertising collaborates with a wide range of advertisers spanning different industries and sectors. Advertisers offer products and services in categories such as e-commerce, fashion, electronics, travel, and more.
3. Affiliate Network: Rakuten Advertising operates as a network, enabling publishers to search for and join affiliate programs offered by different advertisers. This allows affiliates to manage multiple programs within a single account.
4. Commission Structure: Commission rates and structures on Rakuten Advertising are determined by individual advertisers. Affiliates can choose to promote programs with commissions and terms that align with their niche and audience.
5. Cookie Duration: Rakuten Advertising uses cookies to track referrals. The specific duration of these cookies varies by advertiser and can range from a few hours to several months.
6. Payment Options: Rakuten Advertising offers various payment methods, including direct deposit, check, and wire transfer. The minimum payout threshold may vary by country and currency.
7. Reporting and Analytics: Rakuten Advertising provides comprehensive reporting tools and analytics that allow affiliates to monitor clicks, conversions, commissions, and other key performance metrics. Real-time reporting is often available.
8. Creative Tools: Affiliates have access to a variety of creative tools and resources, including text links, banners, deep links, and product feeds. These tools help affiliates effectively promote advertisers’ products and services.
9. Deep Linking: Rakuten Advertising allows affiliates to use deep linking to direct users to specific pages or products on an advertiser’s website, increasing the relevance of their promotions.
10. Affiliate Recruitment: Affiliates can recruit sub-publishers to join their affiliate programs, expanding their reach and potentially earning additional commissions.
11. Affiliate Support: Rakuten Advertising offers customer support for both affiliates and advertisers, assisting with account setup, technical issues, and program-related inquiries.
12. Compliance and Guidelines: Rakuten Advertising has established policies and guidelines that affiliates must adhere to. Violations of these policies can result in account suspension or termination.

Rakuten Advertising is known for its global presence, wide range of advertisers, and its commitment to providing affiliates with tools and resources to succeed in affiliate marketing. As with any affiliate network, it’s important for affiliates to research and select programs within Rakuten Advertising that are a good fit for their niche and target audience in order to maximize their success.